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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
| Topic 2: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 3: Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
| Topic 4: Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions |
| Topic 5: Email Marketing | 10% | - Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance |
| Topic 6: Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools |
| Topic 7: Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements |
| Topic 8: Lead Management | 14% | - Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question #1
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?
A. Develop a new lens that includes only data from the fiscal year.
B. Create a custom dataset using only data from the fiscal year.
C. Use the 'fiscal year' filter on the Pipeline Dashboard.
D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
Question #2
Is it possible for many users to edit exact same Email Template simultaneously?
A. True
B. False
Question #3
Select available Social Posting Connectors
A. Instagram
B. WhatsApp
C. Linkedln
D. Facebook
E. Tumblr
F. Twitter
G. Zone
Question #4
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
A. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
B. The Country field has validation enabled and the updated field values did not match existing values.
C. The user who performed the import is not the assigned user listed on the remaining prospects.
D. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
Question #5
Which are true about Salesforce Engage
A. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
B. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
C. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
D. Salesforce Engage is not supported for Salesforce sandbox accounts
E. You can use Salesforce Engage with Gmail by downloading an extension
Solutions:
| Question #1 Answer: D | Question #2 Answer: B | Question #3 Answer: C,D,F | Question #4 Answer: A,C | Question #5 Answer: A,B,C,D,E |
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