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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Ad Studio | 12% | - Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation |
| Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - MobilePush tools and functionalities |
| Interaction Studio | 8% | - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities - Real-time interaction management |
| Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Activities and decision splits - Entry sources and audience evaluation - Reporting and performance analysis - Journey design and best practices |
| Triggers | 7% | - Event-driven automation - Data extension and trigger management - SOAP and REST API triggers |
| Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - AI-powered personalization and prediction - Send Time Optimization - Einstein Engagement Scoring - Einstein Engagement Frequency |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question #1
What is true about Einstein engagement frequency (EEF). Select 3
A. EEF uses only commercial send data not transactional
B. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
C. The model uses data available only in your account
D. It uses last ISO days engagement data
Question #2
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
A. Is there any spelling mistake in your contact attributes.
B. Are there any eligible matching orders for that particular contact
C. Are u using attribute to attribute comparison.
Question #3
How should an administrator update the "Do Not Track attribute" value after it has initially been set?
A. Respond to the email with the subject line 'Begin Tracking''
B. Overwrite a subscriber's DoNotTrack settings with an import
C. Use an API Call
D. Log a support case
Question #4
What two Journey types enable an administrator to efficiently create and track opens and clicks?
A. Single Send
B. Transactional Send
C. Language Send
D. Country Send
E. Region Send
Question #5
How often are the Einstein Engagement Scoring scores updated for Email?
A. Weekly
B. Daily
C. Monthly
D. Hourly
Solutions:
| Question #1 Correct Answer: A,B,C | Question #2 Correct Answer: C | Question #3 Correct Answer: C | Question #4 Correct Answer: A,B | Question #5 Correct Answer: B |
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