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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:
* Score greater than 100
* Grade greater than a B
* Has completed a form on any landing page
* Has a "Product of Interest" field value of either A or B
What automation tool could be used to assign the prospects?
A) A segmentation rule with the groups
B) An automation rule with rule groups
C) Completion actions on each landing page
D) Completion actions on each Form
2. Which three activities would make a prospect active?
Choose 3 answers
A) Sending an email to their assigned user
B) visiting a Marketing Cloud Account Engagement-tracked page
C) Opening a Marketing Cloud Account Engagement email
D) Clicking on a custom redirect
E) Submitting a Marketing Cloud Account Engagement form
3. Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
A) The Profile as It reflects LenoxSoft's ideal customer.
B) The Campaign as it references the prospect's first touch point.
C) The Grade as it includes personal information about the prospect.
D) The Score as it shows activities taken by the prospect.
4. Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
A) %%description%%
B) %%form%%
C) %%content%%
D) %%name%%
E) %%tittle%%
5. What is an identified visitor?
A) A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.
B) A visitor who has provided their organization in a Marketing Cloud Account Engagement form.
C) A visitor whose organization has been identified using a reverse IP lookup.
D) A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B,D,E | Question # 3 Answer: D | Question # 4 Answer: A,C,E | Question # 5 Answer: D |
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