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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed - Identify the capabilities and use cases of custom redirects - Explain what a Grade measures and how grading is managed - Define the capabilities of page actions - Define the capabilities of a completion action |
| Topic 2: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 3: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Topic 4: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Topic 5: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:
* Score greater than 100
* Grade greater than a B
* Has completed a form on any landing page
* Has a "Product of Interest" field value of either A or B
What automation tool could be used to assign the prospects?
A. A segmentation rule with the groups
B. An automation rule with rule groups
C. Completion actions on each landing page
D. Completion actions on each Form
Question #2
Which three activities would make a prospect active?
Choose 3 answers
A. Sending an email to their assigned user
B. visiting a Marketing Cloud Account Engagement-tracked page
C. Opening a Marketing Cloud Account Engagement email
D. Clicking on a custom redirect
E. Submitting a Marketing Cloud Account Engagement form
Question #3
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
A. The Profile as It reflects LenoxSoft's ideal customer.
B. The Campaign as it references the prospect's first touch point.
C. The Grade as it includes personal information about the prospect.
D. The Score as it shows activities taken by the prospect.
Question #4
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
A. %%description%%
B. %%form%%
C. %%content%%
D. %%name%%
E. %%tittle%%
Question #5
What is an identified visitor?
A. A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.
B. A visitor who has provided their organization in a Marketing Cloud Account Engagement form.
C. A visitor whose organization has been identified using a reverse IP lookup.
D. A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: B,D,E | Question #3 Correct Answer: D | Question #4 Correct Answer: A,C,E | Question #5 Correct Answer: D |
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