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Salesforce Marketing-Cloud-Administrator : Salesforce Certified Marketing Cloud Administrator Exam

Marketing-Cloud-Administrator

Exam Code: Marketing-Cloud-Administrator

Exam Name: Salesforce Certified Marketing Cloud Administrator Exam

Updated: Jul 30, 2026

Q & A: 166 Questions and Answers

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About Salesforce Marketing-Cloud-Administrator Exam

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Marketing Cloud Administrator Certification Exam advantages are as follow

  • Get ninety days of free access to Salesforce Learning Streams
  • Improve your earning potential to get higher salaries.
  • Gain visibility of a wide range of features, functions and important activities to use in the workplace.
  • Obtain a safe digital badge that you can attach to your social media profiles.
  • Learn to perform practical and complex activities through laboratory, practice sessions, study and.
  • Develop your experience base and validate your skills to attract potential employers.

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Marketing Cloud Administrator Exam Introduction

The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:

SectionWeightObjectives
Subscriber Data Management32%- Data Segmentation
  • 1. Filters and groups
  • 2. Query activities and SQL basics
  • 3. Audience building
- Data Operations
  • 1. Retention and privacy management
  • 2. Import and export methods
  • 3. Data quality and deduplication
- Data Structures
  • 1. Contact Builder and data models
  • 2. Data relationships and keys
  • 3. Lists and data extensions
Setup38%- Business Units
  • 1. Configuration and management
  • 2. Structure and hierarchy
  • 3. Sharing and access rules
- Account Configuration
  • 1. Branding and account settings
  • 2. Global settings and preferences
  • 3. Integration setup
- Security and Access
  • 1. Audit trail and monitoring
  • 2. Data protection policies
  • 3. User roles and permissions
  • 4. Login security and IP restrictions
Channel Management15%- Email Channel
  • 1. Authentication: SPF, DKIM, DMARC
  • 2. Deliverability configuration
  • 3. Sender profiles and delivery settings
- Other Channels
  • 1. MobileConnect and SMS setup
  • 2. Web and advertising channels
  • 3. Social Studio integration
Maintenance and Troubleshooting15%- System Maintenance
  • 1. Performance monitoring
  • 2. Troubleshooting common issues
  • 3. Reporting and analytics
- Automation Studio
  • 1. Activity types and workflow
  • 2. Error handling and recovery
  • 3. Scheduling and monitoring

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