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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup | 38% | - Marketing Cloud extension products and features - Security policies, password management, and access control - Business units, user accounts, and permission settings - Setup Home features and configuration - Integration configuration and management |
| Subscriber Data Management | 18% | - Data import, export, and quality management - Preference and profile center configuration - Contact model design and implementation - Data extensions, relationships, and data architecture |
| Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings |
| Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
| Channel Management | 16% | - Email Studio configuration and features - Social Studio and Advertising Studio configuration - Journey Builder concepts and use cases - Mobile Studio setup and functionality |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
A) Deselect 'Enable Username and Password for Web Services'
B) Select 'Enable Audit Trail Data Collection'
C) Deselect 'Exclude API Users From Password Expiration'
D) Select 'Identity Verification'
2. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
A) Change Column Delimiter to
B) Change Format to xml
C) Select Unicode Output
D) Change Character Encoding to UTF-8
3. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
A) Business name and a link to the business website
B) Preference Center link and a link to the business website
C) Business name and physical mailing address
D) Preference Center link and physical mailing address
4. A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
A) A/B Test content type
B) AMP script conditional against the Gender field
C) AMP script lookup Rows functions
D) Dynamic Content Wizard
5. A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
A) Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
B) Make sure the file is placed on the correct subfolder within the SFTP
C) Use the exact filename used for the trigger in the import File Activity
D) Make sure the filename has a date stamp to avoid duplication
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C,D | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A |
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