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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Topic 2: Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Topic 3: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Topic 4: Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
| Topic 5: Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You create an approval request from a template.
What happens to the approval request status after all the approvers respond to the request?
A) It changes to In Process unless an approver previously set the status.
B) It changes to Completed
C) It changes to Reviewed by All.
D) it remains the same until manually updated by the requester.
2. You create a time slip for a job in Microsoft Dynamics Marketing and add entries to the time slip.
How can you prevent further changes to the time slip?
A) Save the time slip.
B) Complete the time slip.
C) Post the time slip.
D) Submit the time slip.
3. Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?
A) social media activity
B) Scheduler activity
C) post
D) task
4. How can you generate a mailing list of Microsoft Dynamics Marketing contacts who meet specific criteria?
A) Create a query.
B) Create a list.
C) Use the Quick Find feature.
D) Use the Advanced Find feature.
5. Which two fields can you update for multiple media plan items at the same time? Each correct answer presents a complete solution.
A) Description
B) Rate
C) Rate Type
D) Vendor
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A,D |
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