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Microsoft MB2-720 : Functional Application in Microsoft Dynamics Marketing

MB2-720

Exam Code: MB2-720

Exam Name: Functional Application in Microsoft Dynamics Marketing

Updated: Sep 24, 2026

Q & A: 90 Questions and Answers

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About Microsoft MB2-720 Exam

Hit a ceiling in your IT career? A Microsoft certification is often what breaks it — and the MB2-720 exam is the lock you have to pick. Real4test equips you with 90 practice questions for the Microsoft Functional Application in Microsoft Dynamics Marketing exam so the effort you invest actually converts into a pass.

Microsoft MB2-720 Exam Overview:

Certification Vendor:Microsoft
Exam Name:Microsoft Functional Application in Microsoft Dynamics Marketing
Exam Number:MB2-720
Available Languages:English
Certificate Validity Period:Retired exam (no longer active)
Real Exam Qty:40-60
Exam Price:$165 USD (varies by region)
Exam Format:Multiple choice, Case study
Exam Duration:120 minutes
Passing Score:700/1000
Related Certifications:Microsoft Dynamics 365 Marketing
Recommended Training:Microsoft Learn
Exam Registration:Microsoft Certifications
Sample Questions:Free Download real MB2-720 practice test
Exam Way:Proctored online or test center delivery
Pre Condition:No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts)

Microsoft MB2-720 Exam Syllabus Topics:

SectionObjectives
Topic 1: Segmentation and List Management- Audience segmentation strategies
- Creating and managing marketing lists
Topic 2: Analytics and Reporting- Reporting and dashboards
- Marketing performance tracking
Topic 3: Lead Management and Scoring- Lead lifecycle management
- Lead scoring and qualification
Topic 4: Marketing Fundamentals in Microsoft Dynamics Marketing- Overview of Dynamics Marketing capabilities
- Core marketing concepts and terminology
Topic 5: Email Marketing and Campaign Management- Designing and sending marketing emails
- Campaign setup and execution

Microsoft MB2-720 Exam FAQ: Read This First

Which domains make up the MB2-720 exam?

The Microsoft Functional Application in Microsoft Dynamics Marketing exam spans 5 domains, and they are not weighted equally. The top areas are Segmentation and List Management, Email Marketing and Campaign Management, Lead Management and Scoring. Budget your study hours to match those weights; the full domain list is in the outline section further up this page.

Are there official Microsoft courses for the MB2-720 exam?

Yes. Microsoft officially recommends these training options for the Microsoft Functional Application in Microsoft Dynamics Marketing exam:

Training builds the foundation — then measure it with the 90 practice questions for the MB2-720 exam from Real4test to see how you perform when the clock is running.

What does passing the MB2-720 exam actually get me?

The MB2-720 exam is Microsoft's official certification test, and passing it earns the Microsoft Dynamics Marketing Functional Consultant credential at the Associate level. In career terms, it is verified proof of skill — the kind that moves you up the shortlist when your company works with Microsoft technologies, or when you apply to one that does. The same track also includes Microsoft Dynamics 365 Marketing, so this exam can anchor a longer certification plan.

What is the MB2-720 passing score, and how much is the exam fee?

You pass the Microsoft Functional Application in Microsoft Dynamics Marketing exam at 700/1000, and each attempt costs $165 USD (varies by region) — fail, and that fee is due again in full for the retake. Treat mock exams as insurance: keep practicing with Real4test until your scores sit comfortably above 700/1000 twice in a row, then schedule the real MB2-720 exam.

Can I check your MB2-720 questions before buying?

Please do. Real4test offers a free demo download for the Microsoft Functional Application in Microsoft Dynamics Marketing exam — grab it from the product page or leave your email and we will send it over. Purchases come with 365 days of free updates; after that year, extending the update service costs 50% of the original price in your member zone.

How many questions are in the MB2-720 exam and how long does it run?

The Microsoft Functional Application in Microsoft Dynamics Marketing exam packs 40-60 questions into 120 minutes. That ratio leaves almost no room for stalling, so time management is a trained skill, not luck. Our suggestion: rehearse full-length timed sessions in the Real4test engine, learn to park a question and return later, and walk into the MB2-720 exam with a pacing plan already rehearsed.

What are the eligibility requirements for the MB2-720 exam?

No formal prerequisites required (Microsoft recommends familiarity with Dynamics CRM/Marketing concepts) Since Microsoft revises these rules from time to time, confirm the current prerequisites on the official exam page before booking your Microsoft Functional Application in Microsoft Dynamics Marketing exam.

What if I fail — and how fast is delivery?

Delivery is effectively instant: your MB2-720 download link is emailed within one minute of payment, with no cap on how many computers you install it on. If the email has not shown up within 2 hours, check spam and contact our 7x24 support — we reply quickly and resend immediately. If you fail the Microsoft Functional Application in Microsoft Dynamics Marketing exam itself, the refund policy applies when you took the corresponding exam within 60 days of purchase: submit a scanned enrollment slip and the official Score Report PDF within 2 days after the exam, and the refund is processed within 7 days. Not covered: attempts within 3 days of purchase, exams never actually taken, free materials, and expired orders — and the candidate name must match the payer name. Prefer material over money? Exchange for two free exam products of equal value and keep the update service on your original purchase.

Where can I register for the Microsoft Functional Application in Microsoft Dynamics Marketing exam?

Use Microsoft's official registration channels:

The exam is offered as Proctored online or test center delivery — choose the format that fits your situation when you schedule.

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

Question #1
You create an approval request from a template.
What happens to the approval request status after all the approvers respond to the request?

A. It changes to In Process unless an approver previously set the status.
B. It changes to Completed
C. It changes to Reviewed by All.
D. it remains the same until manually updated by the requester.


Question #2
You create a time slip for a job in Microsoft Dynamics Marketing and add entries to the time slip.
How can you prevent further changes to the time slip?

A. Save the time slip.
B. Complete the time slip.
C. Post the time slip.
D. Submit the time slip.


Question #3
Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?

A. social media activity
B. Scheduler activity
C. post
D. task


Question #4
How can you generate a mailing list of Microsoft Dynamics Marketing contacts who meet specific criteria?

A. Create a query.
B. Create a list.
C. Use the Quick Find feature.
D. Use the Advanced Find feature.


Question #5
Which two fields can you update for multiple media plan items at the same time? Each correct answer presents a complete solution.

A. Description
B. Rate
C. Rate Type
D. Vendor


Solutions:

Question #1
Correct Answer: B
Question #2
Correct Answer: A
Question #3
Correct Answer: D
Question #4
Correct Answer: B
Question #5
Correct Answer: A,D

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