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IBM M2080-658 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Promotion & Trade Optimization | 30% | - Promotion Optimization - Retailer and manufacturer collaboration - Total Trade Optimization bundle - Strategic Trade Planning |
| Topic 2: IBM DemandTec Solution Overview | 25% | - Target industries and customer segments - Key business challenges addressed - DemandTec platform and core value proposition |
| Topic 3: Sales Positioning & Competitive Differentiation | 20% | - Use cases and success scenarios - Competitive landscape and advantages - Key benefits and ROI metrics |
| Topic 4: Pricing Optimization Solutions | 25% | - Markdown Optimization capabilities - Price elasticity and analytics - DemandTec Price Optimization |
IBM DemandTec Sales Mastery Test v1 Sample Questions:
Question 1
The foundation of a price optimization solution is an understanding of the following:
A. Market share
B. Sales volume
C. Price elasticity
D. Profit margin
Question 2
Which DemandTec competitor for Lifecycle Price Management will claim they can do whatever DemandTec does?
A. Revionics
B. Khimetrics
C. KSS Retail
D. Predictix
Question 3
Which of the following is not part of DemandTec's CPG offering?
A. DemandTec Strategic Trade Planning
B. DemandTec Strategic Marketing Planning
C. DemandTec Customer Trade Planning
D. DemandTec Pricing Optimization
Question 4
DemandTec Customer Trade Planning is typically targeted at CPGs with annual revenues over?
A. $1.5 Billion
B. $250 Million
C. $500 Million
D. $50 Million
Question 5
DemandTec's competition for the Total Trade Optimization offerings includes all but which of the following?
A. Accenture/CAS
B. Oracle
C. SAP
D. Nielsen
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: C |
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