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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Bidding and Optimization | - Conversion tracking and optimization - Smart bidding strategies |
| Topic 2: Display Advertising Fundamentals | - Google Ads Display Network basics - How Display campaigns work |
| Topic 3: Measurement and Performance | - Attribution models and performance evaluation - Campaign reporting and analytics |
| Topic 4: Ad Formats and Creative | - Responsive display ads - Image and video ad formats |
| Topic 5: Audience Targeting | - In-market and custom intent audiences - Demographic and affinity audiences |
Google Display Exam Practice Test Sample Questions:
1. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?
A) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
B) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
C) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
D) Amy should increase her advertising budget.
2. Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?
A) 7 days
B) 24 hours
C) 30 days
D) 60 days
3. What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?
A) Sunk costs
B) CPM
C) ROI
D) CTR
4. You are a Google AdWords consultant for a client that has created a Google AdWords ad that is in the Google Content Network. Your client is interested in optimizing their advertising videos in YouTube. You recommend that you and the client examine the YouTube reports to see how their videos are performing as a basis for creating an improvement strategy. Where can you access the YouTube video reports?
A) Using the Google AdWords Reporting tab
B) At the bottom of the YouTube Insight page for the client's account
C) Through Google Analytics
D) Through the Google Insights for Search tool
5. Mary wants to participate in a reservation campaign on YouTube for her company. She has been working with some designers to create ads, videos, and other content for the campaign. YouTube offers four types of reservations; which one of the following is NOT one of the reserved media placements available on YouTube?
A) YouTube Run-of-Site
B) YouTube Homepage
C) AdWords Auction
D) Partner Watch Pages
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |
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