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IBM M8010-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM Smarter Commerce Strategy | - Smarter Commerce vision and value proposition
|
| Commerce Portfolio | - IBM Smarter Commerce solutions
|
| Customer Business Challenges | - Industry and customer pain points
|
| Sales Opportunity Identification | - Sales qualification and positioning
|
| IBM Solution Positioning | - Competitive differentiation
|
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question 1
The LIVE customer profile is particularly valuable as a predictor since it
A. maintains visit activity over time, and also captures off-site impressions
B. keeps all customer history in a cookie on their computer
C. solicits customer feedback directly
D. captures all web interactions for any customer
Question 2
While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?
A. Recognized best of breed web analytics and 1:1 marketing.
B. Recognized best of breed customer interaction platform.
C. Rapid time to value, based on pre-integration and common marketing constructs.
D. Support for social networks, affiliates, and content aggregators.
Question 3
Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
A. Customer Self Service.
B. Logistics Management.
C. Social Analytics.
D. Distributed Order Management.
Question 4
What are Smarter Commerce 'Buy' Offerings focused on?
A. Visibility and optimization in the supply chain.
B. Effective 1:1 marketing to facilitate customer purchase decisions.
C. Customer buying patterns.
D. Buy online, pick-up in the store (BOPIS).
Question 5
Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?
A. Customer segmentation.
B. All of the above.
C. Unica
D. Cross-channel campaign management.
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: D | Question 4 Answer: A | Question 5 Answer: C |
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