Salesforce EEB-101 : Essentials for Marketing Cloud Email Marketers

Our real exam test (Essentials for Marketing Cloud Email Marketers) types introduce

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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Configure the filter DE to auto-refresh dally in properties.
B) Schedule an automation to refresh the filter activity each day.
C) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

2. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

A) Einstein Copy Insights
B) Enhanced Dynamic Content
C) Einstein Content Selection

3. Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?

A) Email Performance by Domain
B) Email Sends by User
C) Recent Email Send Summary

4. A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A) Copy the filtered data extension and add additional filter criteria.
B) Copy the data filter and build a new data extension with additional filter criteria.
C) Use the Split option to temporarily add additional filter criteria.

5. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Suppression Lists
B) Publication List
C) Exclusion Lists

Solutions: