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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Marketing Automation | 26% | - Automate email campaigns
|
| Insights and Analytics | 14% | - Analyze email metrics
|
| Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Content Creation and Delivery | 24% | - Build and customize email content
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question #1
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.
What should the marketer do to prevent this problem?
A. Configure Send Throttling.
B. Segment email sends by domain.
C. Use Delayed Delivery
Question #2
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?
A. Email Performance by Domain
B. Email Sends by User
C. Recent Email Send Summary
Question #3
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
A. Import Activity Notification Settings
B. Configured Alert Manger Settings
C. Automation Notification Settings
Question #4
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?
A. Single Send
B. Transactional Send
C. Multi-Step
Question #5
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
A. Send both email and SMS to ensure subscribers get NTO's messages.
B. Create one Entry Source for each messaging channel.
C. Ensure source channel Is available in subscriber data.
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: A | Question #3 Correct Answer: C | Question #4 Correct Answer: C | Question #5 Correct Answer: C |
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