Adobe AD0-E560 : Adobe Marketo Engage Architect Master

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question #1
What actions can improve email deliverability? (Choose two)

A. Warming up IP addresses
B. Disabling recipient preferences
C. Regularly cleaning the email list
D. Increasing email frequency

Question #2
The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

A. The Marketo SOAP API is used as often as possible for such an integration
B. IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources
C. IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources
D. A single API user is created for all integrations that use the Marketo API
E. Custom Headers are included in Webhooks to authenticate the outbound payload

Question #3
A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A. Update transition rules on MQL to include email domain address belonging to TAL
B. Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
C. Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
D. Update stage actions on MQL to include email domain address belonging to TAL
E. Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads

Question #4
An E-Commerce retail company would like to send abandon cart campaigns to customers who have logged in to their account, placed at least an item in their shopping cart, and did not check out in the next 8 hours. The transactional data has been integrated with Marketo via custom objects.
How would a Marketo Engage consultant recommend the campaign setup and personalization?

A. Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Tokens using velocity scripting for personalization
B. Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Person tokens for personalization
C. Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Person Tokens for personalization
D. Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Tokens using velocity scripting for personalization

Question #5
What are key aspects of validating lifecycle reports? (Choose two)

A. Reviewing Smart Campaign performance
B. Adjusting Program Costs
C. Ensuring accurate stage transitions
D. Monitoring engagement stream cadence

Solutions: