Facebook 410-101 : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question #1
You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

A. Campaign #1 has the highest ROAS of 63.20
B. Campaign #3 has the highest ROAS of 63.20
C. Campaign #2 has the lowest ROAS of 1.87
D. Campaign #3 has the lowest ROAS of 1.87
E. Campaign #3 has the lowest ROAS of 9.95
F. Campaign #2 has the lowest ROAS of 1.72

Question #2
You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

A. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
B. You should build a similar audience based the client's current customer base.
C. You should do interest demographics and launch the campaign.
D. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.

Question #3
You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A. You should build lookalike audiences from people who have initiated checkout process and add to cart events.
B. You should build similar audiences based on people who have visited the website to the main landing page of the product.
C. You should build lookalike audiences from people who have made purchases.
D. You should build lookalike audiences from all of the website visitors.

Question #4
What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

A. Brand Awareness
B. Cost Per Click
C. Purchase Consideration
D. Ad Recall

Question #5
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

A. You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.
B. You can't build this type of audience or segmentation.
C. You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.
D. You should include people who have made purchases in the past 12 months and past 6 months.
E. You should exclude people who have made purchases in the past 6 months.

Solutions: