Google adwords-reporting : Google Reporting and Analysis Exam Practice Test

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

Question 1

Rex is a Google AdWords consultant for a new client. Rex is explaining why the client should use conversion tracking on their website. Which one of the following reasons is the most compelling and accurate reason to use conversion tracking along with Google AdWords?

A. Conversion tracking allows the client to see the profitability of a keyword.
B. Conversion tracking allows the client to see overall website performance.
C. Conversion tracking allows the client to track changes in bids for better return on investme nt.
D. Conversion tracking helps the client see before and after performance for website optimizat ion.

Question 2

You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A. Only searches for "coffee cups" as it's using the exact match options.
B. Any queries that search for "coffee cups" in quotation marks.
C. Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
D. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.

Question 3

Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A. 25
B. Unlimited
C. 2
D. 30

Question 4

Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A. Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
B. Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
C. Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.
D. Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.

Question 5

Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action?

A. View-through conversion search de-duplication value
B. View-through conversion window value
C. Page security level
D. Revenue for conversion field

Solutions: