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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: New Products Process | 20% | - Concept to launch phases - Process adaptation and improvement - Stage-gate models - Agile and hybrid approaches |
| Topic 2: Portfolio Management | 10% | - Resource allocation - Pipeline governance - Portfolio balancing - Project selection and prioritization |
| Topic 3: NPD Strategy | 20% | - Platform strategy - Intellectual property strategy - Strategic alignment and goals - Corporate and innovation strategy - Technology and product strategy |
| Topic 4: Tools and Metrics | 20% | - Concept generation tools - Risk assessment tools - Design and development methods - Financial and non-financial metrics |
| Topic 5: Culture, Organization and Teams | 10% | - Leadership and collaboration - Cross-functional teams - Organizational structures - Innovation culture |
| Topic 6: Market Research | 10% | - Competitive intelligence - Qualitative and quantitative methods - Voice of customer - Segmentation and forecasting |
| Topic 7: Life Cycle Management | 10% | - End-of-life decisions - Introduction, growth, maturity, decline - Maintenance and improvement - Platform and derivative management |
PDMA Product Development Professional (NPDP) Certification Sample Questions:
Question 1
Which of the following are true of product use testing?
I. Alpha testing is usually done in the development lab to find and eliminate the most obvious design defects or deficiencies II. Beta testing is done to test all product functions in a breadth of field situations to find any faults III. Alpha, beta and gamma testing should be done for every new product development project IV. Gamma testing measures the extent to which the product solves the identified customer problems
A. II, III, IV
B. I, II, IV
C. I, II, III
D. I, II, III, IV
Question 2
In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?
A. Sell the product while it is still making money
B. Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
C. Take as much profit from the product as possible
D. Make significaant investment in product improvements
Question 3
A product innovation charter is valuable for which of the following reasons?
A. To provide focus and direction for a new product concept
B. To define the new product project milestones and detailed team deliverables
C. To clarify new product project purpose and team member roles and responsibilities
D. To identify new product project risks, contingency plans and financials
Question 4
Tuckman identified five stages of team development. What does the formming stage involve?
A. Resolving differences among team members
B. Bringing the team together and getting to know each other
C. Appointing a team leader
D. Deciding on team direction
Question 5
__________ is the strategy defined by Miles and Snow for those companies that rapidly follow Prospector companies.
A. Defender
B. Reactor
C. Responder
D. Analyzer
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: D |
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