Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security. Which solution should the consultant recommend?

A) Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
B) Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
C) Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
D) Upload data files to Marketing Cloud using SFTP instead of FTP

2. Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A) Import File > Query > Data Extract > File Transfer > Import File
B) File Transfer > Import File > Query > Data Extract > File Transfer > Import File
C) Import File > Data Extract > File Transfer > Import File
D) File Transfer > Import File > Data Extract > File Transfer > Import File

3. The marketing team at Northern Trail Outfitters is new to Marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension. Which solution should the consultant recommend?

A) AMPscript
B) Separate template-based emails
C) Dynamic Content Blocks
D) Reference Content Blocks

4. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup. Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A) There is a Master Detail Relationship from Contact to Shipment.
B) The Shipment object is on the Account Related List.
C) The Shipment object requires a Lookup to Lead or Contact.
D) An Apex Trigger is created on the Shipment object.

5. Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected]. Which email address would appear as the From Address for the automatic reply to the customer?

A) [email protected]
B) [email protected]
C) [email protected]
D) [email protected]

Solutions: