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Our real exam test (Marketing Cloud Intelligence Accredited Professional) types introduce
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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Data Permissions and Governance | 5% | - Data update controls - Parent-child data setups - User access and roles |
| Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Dashboards and Visualization | 15% | - KPI and metric display - Chart types and usage - Dashboard design and layout |
| Data Quality and Cleansing | 7% | - Validation rules - Error handling and correction - Duplicate management |
| Data Mapping and Modeling | 5% | - Source of truth configuration - Data structure and relationships - Dimensions and measures |
| Data Harmonization | 3% | - Cross-source alignment - Standardization methods - Pros and cons of harmonization approaches |
| Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas - Custom calculations |
| Reporting and Analytics | 12% | - Attribution models - Insight generation and interpretation - Report creation and scheduling |
| Automation and Workflow | 5% | - Automated distribution - Workflow setup |
| Data Integration and Ingestion | 12% | - API and file-based import - Data streams and connectors - Refresh schedules and data flow |
| Datasets and Data Views | 10% | - Dataset creation and management - Filtering and segmentation - View configuration and sharing |
| General Functionalities | 13% | - Core platform capabilities - Navigation and interface - Basic concepts and terminology |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. What is the relationship between "Media Buy Key" and "Creative Key?
A) Many-to-one (one Creative Key has many Media Buy Keys)
B) Many-to-many
C) One-to-one
D) One-to-many (one Media Buy ley has many Creative Key)
2. A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?
A) It should not be checked in any of the three Data Streams.
B) It should be checked in Data Stream B
C) It should be checked in Data Stream A
D) It should be checked in Data Stream C
3. Which two statements are correct regarding the Parent-Child configuration?
A) Parent-Child configurations can cause performances issues
B) A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
C) Parent-Child links different tables based on shared key values
D) Parent-Child allows sharing both dimensions and measurements
4. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?
A) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
B) All variables exist in every data set type, hence are considered as overarching dimensions
C) These dimensions are stored at the workspace level
D) Variable Dimensions hold a Many-to-Many relationship with its main entity
5. An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:
Which formula will return the desired values?
A) LEFT(EXTRACT(csy['campaign_name]],~',0),3)
B) EXTRACT(csv[campaign_name!;@',1)
C) EXTRACT(csv[campaign_name'],-,0)
D) LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
E) EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: A,C | Question # 4 Answer: C,D | Question # 5 Answer: B |
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