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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Loyalty Program and Process Configuration | 52% | - Configure permissions and security model - Set up tier models, qualification, and progression - Configure foundational program settings - Configure partner management and collaboration - Manage member enrollment, profiles, and preferences - Define incentives, experiential rewards, and vouchers - Set up currencies, points, and transaction processing |
| Topic 2: Strategies and Design | 16% | - Assess business requirements and define loyalty solution - Define points, benefits, and redemption processes - Design loyalty program architecture and data model - Apply implementation best practices - Design promotion lifecycle and engagement strategies |
| Topic 3: On-Going Loyalty Management | 10% | - Configure analytics, dashboards, and reporting - Monitor program performance and optimize - Manage program updates and enhancements |
| Topic 4: Integration | 22% | - Connect to external systems using APIs - Integrate with Marketing Cloud - Integrate with Service Cloud - Integrate with Commerce Cloud - Integrate with Salesforce CDP |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question 1
What are the three required steps in settings up Loyalty promotion with Salesforce CDP and Marketing Cloud?
A. Send Loyalty Promotion Segments to marketing Cloud
B. Enable Service Connector for Promotion Escalations.
C. Automatically Add a New Individual Relationship
D. Enable Connector Settings on all the Loyalty Objects
E. Activating and Publishing the Segment
Question 2
Northern Trail Outfitters wants to show member information in its member portal hosted outside of Salesforce.
What is a prerequisite for using Loyalty APIs to fetch the member information?
A. Create a Connected App in Platform
B. Create customer integration code
C. Create Data Processing jobs
D. Create custom objects in Loyalty
Question 3
An airline's Loyalty program offers several ways to accrue points, including:
* Enrollment Bonus
* Member Referral
* Flight Purchase
* Additional information on the member profile.
The Salesforce Administrator must classify the different accrual transaction journals.
What should the administrator configure to meet these requirements?
A. Create a Journal Type for each case.
B. Create a custom field on Loyalty Ledger object
C. Create a Journal Subtype for each case.
D. Create a custom field on transaction journal object
Question 4
How is Loyalty Management data, including Loyalty Program, Loyalty Tier, and Member Benefits made available in Salesforce CDP?
A. Configure Loyalty data in the CDP through S3 buckets (Cloud).
B. Ensure Loyalty data is enabled and mapped in the CDP daily.
C. Configure the Loyalty Data Accelerator Package.
D. Configure Loyalty Management Bundle Data Mappings.
Question 5
A company has recently rolled out a Loyalty Program with three tiers. The company decided to offer personalized benefits based on customer behavior.
How will the personalized benefits be display for each Loyalty Program member?
A. On the Voucher Related List, linked to Loyalty Program member
B. On the Loyalty Member Tier Benefit Related List, linked to Loyalty Program Member
C. On the Transaction Journal Related List, Linked to Loyalty Program Member
D. On the Member Benefit Related List, linked to Loyalty Program Member
Solutions:
| Question 1 Answer: A,B,E | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: D |
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